a history

Classic Danish brand GUBI was founded in 1967. At first, the small niche company focused on design, product development and selling textiles to the retail business. Four decades later, the company is significantly larger and it’s scope broader. First came the development of Gubi Olsen’s own furniture designs . They then developed their offering by collaborating with external designers, such as Boris Berlin and Poul Christiansen, partners in Komplot Design.

Finally, showing they never take their eye off a target, having first spotted a Bestlite lamp in 1989, Gubi were able to take the initiative five years later to obtain worldwide production and marketing rights to the Bestlite collection. The Bestlite lamp design, which is highly influenced by the Bauhaus period, has been in continuous production since 1930. Loved by architects, designers and design aficionados for the past 80 years, Bestlite today enjoys global iconic status.

the iconic Bestlite lamp

New Design Icons
Since 1967, Gubi’s core philosophy has been to create timeless designs, with aesthetics,innovation, functionality and quality as guiding principles. over the years this philosophy has evolved and Gubi is now also focused on sourcing and reproducing design icons from the past.
To be included in Gubi’s collection, a piece must have something special to offer, by virtue
of its design, its materials or its technology. Gubi chooses designs that are unique, modern
and classic, which are equally valid today as when they were first designed – that is, designs that are, or have the clear potential to become, design icons.

New designs are developed partly in cooperation with some of the designers who have
previously left their mark on Gubi products and partly in association with a number of new
designers who, in turn, will add new stories to the Gubi saga.